In 2020, Chewkz, also known as Jesse Chucku decided to venture into creating creative videos. The videos showcase his ability as an editor and also his charism on camera. In particular, Chewkz makes videos which are unique as well as show the culture differences between the UK and US in entertaining ways. 

2023 had many viral moments in the game of basketball. So we decide to make a trend report to showcase some of the biggest trends in the sport from a marketing point of view. LeBron passed Kareem to become the all-time scoring leader, New Gen-Z players made a stance in the EuroLeague, NBA and WNBA, Basketball Fashion took another leap with Lamelo’s Puma kicks embodying virality, Kyrie Irving getting dropped by Nike and then getting a job as creative director at Anta. 2023 was a wild and crazy year for basketball culture. 2024 will be even better. Thank you for downloading this and I hope you enjoy reading this as I did writing it. Here are the biggest trends for 2024.