How We Catapulted Streetwear Brand Half Day to Record Heights in Just 30 Days

Overview:

The Opportunity: A Soho Debut for a Rising Streetwear Star: Half Day, a distinctive streetwear brand rooted in South East London's vibrant basketball, grafitii and Hip Hop culture, aimed to make a significant impact with their first-ever pop-up shop in iconic Soho. They partnered with us to galvanise awareness, drive critical foot traffic, and achieve stellar sales figures – all within an ambitious one-month timeframe leading up to the launch...

Core Objectives

• Direct a surge of enthusiastic customers to the Soho pop-up.
• Engage and activate London's influential basketball and streetwear communities.
• Implement robust tracking for optimised performance and transparent reporting.
• Develop compelling, high-impact ad creatives to maximise awareness and recall.

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The Activation Plan: A Multi-Pronged Strategy for Maximum Velocity‍

Given the incredibly short turnaround, we focused exclusively on high-impact channels and agile execution:

• High-Visibility Outdoor: Strategic Digital Out-of-Home (DOOH) placements and a dynamic Flyposter campaign ensured widespread visibility in key London areas.
• Targeted Social Campaign: Leveraged Paid Social Advertising across Meta, Instagram, and TikTok, complemented by compelling Organic Content designed to resonate authentically with the target demographic.
• Direct Audience Mobilization: An effective Email Marketing campaign nurtured direct connections and drove anticipation among Half Day’s loyal following.

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The Results:

Our intensive, month-long campaign delivered outstanding and measurable success:

• Exceptional 20x ROAS: Achieved an extraordinary 20-fold return on ad spend within the first month – a testament to our strategic efficiency.
• Significant Social Expansion: Grew Half Day's social media following by over 30%, boosting their online community and brand reach.
• Record-Breaking Sales Performance: Our collaborative efforts empowered Half Day to achieve their best sales month to date, marking the pop-up as a resounding commercial success.

Beyond the Campaign: We significantly amplified Half Day's marketing performance through strategic oversight, data-driven insights, and seamless collaboration. Our comprehensive approach not only delivered an impressive ROAS but also generated substantial revenue and buzz, setting a new standard for their future endeavors.

Is Your Brand Poised for a Breakthrough?

Imagine achieving these kinds of transformative results for your business. Half Day's success demonstrates the power of strategic marketing executed with precision and passion. If you're ready to unlock your brand's full potential and achieve exceptional growth, the opportunity is now.

Contact us today to discuss how we can help you scale your brand and create your own success story.

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